Billionaire Amazon founder and outgoing CEO, Jeff Bezos has announced that he and his brother Mark will fly on New Shepard, a Blue Origin spacecraft, when it blasts off on July 20.
Jeff Bezos, who founded Blue Origin in 2000, will fly alongside Mark and the winner of an online auction which has already surpassed $2.8 million as at Monday, June 7.
The passengers will spend at least 10 minutes floating in zero gravity inside the capsule during the suborbital sightseeing trip.
Blue Origin named the New Shepard program after astronaut Alan Shepard, who was the first American to fly into space exactly 60 years ago.